In the other countries of the world and in particular, in the West, we have the giant Google, in China, the giant is called Baidu.
Baidu is the main search engine in China with more than 80% of the market, which naturally makes it the market leader.
Other search engines are present on the Chinese market such as Qihoo 360 or Sogou, but not Google because it is prohibited in China.
In this article, we’ll give you 10 things you should know about Baidu.
Table of Contents
1. The Name “Baidu”
BaiDu pronounced in two syllables like “Bye Dou”, literally means in Chinese “a hundred times”.
The name of the famous search engine is taken from a phrase from a poem over 800 years old written in the time of the Song dynasty.
This poem is about finding a beautiful woman, following those dreams and facing the reality of life.
The sentence is “Hundreds and hundreds of times, I searched for it in chaos, suddenly I turned around by chance, where the light went down and there it appeared”.
According to the Baidu corporate site, this “represents the constant search for the ideal. “
2. Baidu CEO: Robin Li
Robin Li, whose real Chinese name is Li Yan Hong, 47, is the current CEO of Baidu.
He was born in 1967 in Yang Quan, a small village located in Sanxi Province in northeast China.
He graduated from Peking University (one of the top universities in China) with a major in computer science.
He decided to continue his ideas and do a master’s degree in the United States at the University of the State of New York.
In 1994 he worked as a senior consultant and created a financial system for the digital version of the Wall Street newspaper.
During his time there, he created an innovative algorithm in the field of search engines.
In 2000, he and his friend Eric Wu decided to go further in their expertise and founded Baidu.
He is today one of the richest and most powerful men in China.
3. The Most Popular Keywords Searched In Baidu
Keyword management is the most important thing to master if you want to optimize your ranking in search results and gain recognition in China.
The most searched terms on Baidu in 2013 were: Weather, Taobao, Wu Dong Qian Kun, The Tang Door, Mang Huang Ji, Zhe Tian, Double Chromosphere, Baidu, Da Zhu Zai and Qzone.
Wu Dong Qian Kun, The Tang Door, and Zhetian are all famous novels.
Mang Huang Di is a manga.
Double Chromosphere is a lottery game.
4. Baidu And Silicon Valley
Now you know the CEO of Baidu to study in the United States.
But what you may not know yet is that Baidu started there.
He can speak English fluently. He is also very familiar with the business environment in the United States.
Baidu’s story actually started in California, Silicon Valley with the investment of two venture capital firms: Integrity Partners and Peninsula Capital of over $ 1 million in Baidu.
In 2000, two other venture capital firms decided to trust Baidu by investing $ 10 million: Draper Fisher Jurvetson and IDG Technology Venture.
5. Some Stats On Baidu
In 2015, Baidu’s market share reached 80%. The same year, Baidu to exceed 2.8 billion dollars (USD) in total revenue, an increase of about 36% compared to the previous period.
The most used search engine is, of course, Baidu with a penetration of more than 90% on the Chinese market
6. Who Are The Visitors To Baidu?
Who are the visitors to Baidu? Since Baidu is a Chinese site, in Simplified Chinese, the majority of these visitors are from Mainland China.
Other visitors and users of Baidu are from South Korea, the United States, Hong Kong, and Taiwan.
7. Baidu’s Status
In August 2005, Baidu joined the exchange called Nasdaq with an entry price of $ 27 per American depositary shares (ADS).
At the time of closing, the price had more than multiplied by ten and reached 122 USD.
8. The Various Baidu Services
Finally, Baidu is not just a search engine.
The site offers more than 60 different services in different categories such as complimentary services to the search engine, social interaction products, music, software for PC, laptop, etc.
More precisely, Baidu offers the following services: Encyclopedia, Maps (maps), BaiJob, etc.