Roses and candles may seem like the only option for a romantic date night, but you can make it less cliché by spicing things up with an indulgent spa package. Everyone loves to be pampered, so this is a great way to set yourself apart from other local businesses in your area.
There are endless ways you can market your spa’s services without spending too much money. Take note of these spa promotion ideas to attract new customers:
Create a First-Time Visit Special
Start people off with the best experience possible by inviting them into your spa for their very first time with an enticing offer that will encourage them to return in the future. You might even get some word-of-mouth marketing going for you.
Use Scheduling Software
Are you tired of wasting time on the phone trying to book appointments with your customers? There are online spa scheduling software solutions out there that can be customized, saving you a lot of headaches in the long run. Don’t make it difficult for people to contact you because nobody likes having their calls go unanswered.
Allow your clients to share their thoughts about your services online by allowing them to write reviews and testimonials about how memorable their experiences were at your spa.
Then, highlight these reviews on a well-designed page on your website so that interested patrons could have an easy way of looking up what other people think before they book an appointment. Have a dedicated staff member answer any concerns or questions new customers may have so that you can build up trust with potential clients.
Offer Convenient Booking Methods
Offer more than just calling to book your spa’s services. Give people different options on how they could book appointments, such as online scheduling software on your website.
Try sending out email marketing campaigns to invite new people into your spa. You can also touchbase with past customers. You could even incentivize new and past customers to refer their friends and family members through sharing discounts codes in exchange for bringing in new business!
Go Beyond Traditional Services
Even if you’re running a small spa out of your home, there are ways you can spice up your services to give people something they didn’t know they could get. For example, if you’re catering towards brides-to-be for their bachelorette party, why not offer special deals for those who book massages as well as nail services? This way, you’ll be able to attract more customers who will come back time and time again.
Form Partnerships with Other Local Businesses
If you don’t already have one, find an experienced marketing professional who would be willing to collaborate with you on creative spa promotion ideas. Working together, you can attract more customers by forming partnerships with other local businesses in the area like salons, bakeries, or even wineries.
Share Video of Your Spa In Action
If you want to promote your spa, why not let customers get an idea of what things look like through their computer screens with a video?
You could even create a website dedicated specifically to all foam parties and body painting events that will be held at your spa so that potential customers will have no reason to hesitate when booking appointments anytime soon!
Offer Spa Package Deals
Give your existing clients a reason to return by offering discounts on spa package deals where they could book a series of services as a set instead of paying for each one as an individual. This way, you will also be able to tailor your services towards pleasing specific customers by providing the things they want at a price they’ll love!
Sell Gift Certificates
People who find themselves constantly busy often rely on gift certificates from spas to give their loved ones a treat every once in a while. Find ways to entice new customers into your business using discount codes and promotional offers that are only available through buying gift certificates from you first before any other form of payment will do.
You can even encourage people to share these special promo codes with their friends and family members to let them know how much they’ve saved by purchasing from you!
Start a Referral Program
It’s always nice when people go out of their way to personally refer others into your business, and this is something you could encourage through creating a referral program that gives discounts and other promotional offers as rewards for sharing links with friends and family members who may be interested in booking an appointment.
As more visitors come through the door, you’ll also see your profits shoot up as the months pass on.
Collaborate with an Influencer
One spa promotion idea that is slowly gaining momentum in social media is collaborating with an influencer. For example, you could look up popular beauty vloggers who will be willing to feature your spa on their own YouTube channel or Instagram page for a price that’s within your budget.
By drawing attention from someone else’s vast audience, you’ll have opportunities for getting more people to come in and discover how great it is to have a positive experience at your business!
Improve Your Website and Scheduling Page SEO
Frequent updates about what’s going on at your spa are great ways to keep potential customers interested in making a booking with you soon. However, if they’re finding it challenging to learn about your services just from reading through the content on your website, they may not be so inclined to come over for an appointment.
Ensure that all of the information you provide on your site is searchable through Google and other popular search engines by using keywords in headlines, descriptions, and even tags!
The most important thing with spa promotion ideas is that there are no limits to what you can do to draw people into making a booking with you soon. The more creative you go with these options available to you, the easier it will become for new customers to discover how wonderful it is working with you!