Using SEO (Search Engine Optimization) strategies has become essential for companies to maximize their results. But it is necessary to optimize the pages to generate better positioning on the internet.
To better rank in search engines, we will share five free SEO resources that will help you improve your understanding of optimization and some tools that can enhance the visibility of your website, be it movie theater or compressor rental.
Curious and want to know more? So come with us!
1. Google SEO Getting Started Guide
If your website is not at the top of Google’s search results, you will lose a huge chunk of traffic, leads, and sales. After all, Google completely dominates this market.
So it’s important to hear what this giant says about securing good search rankings. Fortunately, they have their own search engine optimization beginner’s guide. And best of all… it’s free.
If you have a home automation business and need a backlink checker and other competitor research tools, use Semrush.
With it, enter a domain name and get a lot of information.
There is a free version, and although it is more limited in functionality than the paid version, it allows you to see the authority of a specific domain or page quickly.
The first question is this: are you a WordPress user? If yes, you should use Yoast. A free plugin that evaluates your page content from an SEO perspective.
Yoast’s ‘traffic light system’ immediately shows you if your content is search engine friendly – and if not, you’ll get a list of practical suggestions on how to improve it.
Not a WordPress user? You can still use Yoast by visiting the Time Content Analysis section of the Yoast website.
This allows you to enter the HTML for one of your web pages and a keyword – and it will check how good your SEO is.
4. SEO Gives Moz
If your welding transformer website needs optimization, you can also use Moz. It offers a variety of free and paid SEO tools and other resources on the subject.
One such resource is a guide on optimizing your site for search and metric search visibility. It’s worth a read, especially for those new to this field.
5. Google Search Console
If you have a website and want it to perform well on search engines, you need to register it with Google Search Console.
Regardless of which website builder you are using for your website, i.e. Shopify, Squarespace, WordPress or Wix, Google Search Console offers a comprehensive and accessible set of tools to improve your SEO performance.
Check for crawl errors and view backlinks directly in it.
Digital Marketing Mistakes That Can Weaken Your Business
Before a company can become a big business, it must go through a series of steps that require dedication and patience and accurate exploration of digital marketing. With the world increasingly connected, the internet has become the perfect environment for entrepreneurs to expose their business and seek to gain more visibility with the help of its main tools. When done correctly, it can yield excellent results in the long run, but in the same way, making a mistake at this stage can come at a high price.
Most digital marketing mistakes are usually associated with misinformation or lack of knowledge in the area. It’s not enough to create an account on all the social networks of the moment and keep it updated regularly to ensure that your business will do well on the internet. It is essential to have initial planning and study well everything that involves this process so as not to invest time and resources in something that will not return.
One of the most common mistakes made by inexperienced companies: is the lack of a persona. Personas are extremely useful for directing the business to the audience you want to reach. Not having this guidance is highly harmful to digital marketing, as there will be no adequate communication with that profile. The persona is also essential when defining which channels will be used to promote the brand.