Building a strong corporate identity is the foundation for the functioning of any brand or business. It is not just a logo but represents the original position of a brand on the market and the way it is perceived by internal components of the company, by customers, and by competitors. There are countless examples; for some brands, identity has become an actual art form that guides our consideration of the product; think of Apple, LEGO, or Levi’s.
Other brands, such as Snapchat, Spotify, and Airbnb, have used their identities to create a new space for themselves in the market. In short, whatever your organization or project, your corporate identity should be at the center, as it identifies how your brand communicates and influences a customer’s final decision to interact with your brand. So let’s see the essential steps to build an original and coherent Corporate identity.
Corporate identity is the backbone of a company, both in terms of internal processes and its positioning in the market. It is, therefore, essential to underline that identity cannot be limited to aesthetics. The design of a brand that includes a logo, kits, and site graphics is just the tip of the iceberg, the outcome of a long process of analysis and creation.
Also Read: Complete Guide To Corporate Brand Identity
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