Instagram has seen some big changes and developments over the course of this year and will see more of them in the months to come. These changes are potentially huge for businesses. So keeping up to date with what’s new is the best way to optimize your results. Here is for you, an anthology of the updates of 2017.
1. Creation Of A Lead Ads Advertising Campaign
Facebook lead ads campaigns, also known as Facebook Lead ads , are very popular with marketers and recently these same Lead ads have landed on Instagram. This method is perfect for collecting information from your potential customers who, once interested in one of your offers, will have to fill out a form before accessing it. However, it should be noted that the forms to fill out on Instagram provide a limited choice of questions to ask but still represent an unfailing way to collect the contact details of your prospects.
2. Advertising On Instagram Stories
Ads on Instagram Stories launched earlier this year, but initially it could only meet one goal which was reached, representing the number of users who saw your story. Today, the objectives are multiple: traffic, video views, conversions, installation of mobile applications, you are spoiled for choice.
3. Recording Business Instagram Stories
Many businesses are harnessing the potential of Instagram Stories to market and emphasize their quality content, especially since the addition of ads to Instagram Stories. However, the problem with these was that they disappeared in no time, making it difficult to share them on other platforms. Now, this issue is resolved and you have the option to save Insta Stories less than 24 hours old so you can repost them later in a regular post or post them on Facebook and other platforms. So you won’t have to worry about losing your quality content anymore.
4. Saving Instagram Posts
Like on Facebook, users have the option to save posts they like so they can access them later. This is good news for businesses because a user only saves the information that they think is useful or that they want to share with someone. Both options are beneficial to a business.
5. Answers To Insta Stories With A Photo or Video
From now on, it is possible to respond to an insta story with a photo or a video. The latter’s appearance in blue on Instagram direct messaging is ephemeral and will disappear as soon as the person has seen your photo or video. This will obviously increase the number of interactions with your potential customers and will even allow you to use it to make live contests.
6. Hateful Comments Filter
This is the latest news from Instagram. This hateful comment filter, using artificial intelligence to deal with problematic internet users, has just been put in place. With the latter, you have the possibility of triggering a standard filter, which will stop the words or phrases listed by the application as problematic, or a personalized filter where you can enter the comments you do not want on your posts. The most impressive point is that you can apply it on classic Instagram posts or live videos.