Home DIGITAL MARKETING Top 6 Instagram Updates In 2020

Top 6 Instagram Updates In 2020

Instagram has seen some big changes and developments over the course of this year and will see more of them in the months to come. These changes are potentially huge for businesses. So keeping up to date with what’s new is the best way to optimize your results. Here is for you, an anthology of the updates of 2017.

1. Creation Of A Lead Ads Advertising Campaign

Facebook lead ads campaigns, also known as Facebook Lead ads , are very popular with marketers and recently these same Lead ads have landed on Instagram. This method is perfect for collecting information from your potential customers who, once interested in one of your offers, will have to fill out a form before accessing it. However, it should be noted that the forms to fill out on Instagram provide a limited choice of questions to ask but still represent an unfailing way to collect the contact details of your prospects.

2. Advertising On Instagram Stories

Ads on Instagram Stories launched earlier this year, but initially it could only meet one goal which was reached, representing the number of users who saw your story. Today, the objectives are multiple: traffic, video views, conversions, installation of mobile applications, you are spoiled for choice.

3. Recording Business Instagram Stories

Many businesses are harnessing the potential of Instagram Stories to market and emphasize their quality content, especially since the addition of ads to Instagram Stories. However, the problem with these was that they disappeared in no time, making it difficult to share them on other platforms. Now, this issue is resolved and you have the option to save Insta Stories less than 24 hours old so you can repost them later in a regular post or post them on Facebook and other platforms. So you won’t have to worry about losing your quality content anymore.

4. Saving Instagram Posts

Like on Facebook, users have the option to save posts they like so they can access them later. This is good news for businesses because a user only saves the information that they think is useful or that they want to share with someone. Both options are beneficial to a business.

5. Answers To Insta Stories With A Photo or Video

From now on, it is possible to respond to an insta story with a photo or a video. The latter’s appearance in blue on Instagram direct messaging is ephemeral and will disappear as soon as the person has seen your photo or video. This will obviously increase the number of interactions with your potential customers and will even allow you to use it to make live contests.

6. Hateful Comments Filter

This is the latest news from Instagram. This hateful comment filter, using artificial intelligence to deal with problematic internet users, has just been put in place. With the latter, you have the possibility of triggering a standard filter, which will stop the words or phrases listed by the application as problematic, or a personalized filter where you can enter the comments you do not want on your posts. The most impressive point is that you can apply it on classic Instagram posts or live videos.

Tech Buzz Reviews
Techbuzzreviews are a team full of web designers, freelancers, marketing experts, bloggers. We are on a mission to provide the best technology-related news with passion and tenacity. We mainly focus on the areas like the latest technology news, upcoming gadgets, business strategies and many more upcoming trends which are trending all over the world.

Most Popular

Cloud Computing – Rent Computing Power

As almost as modern computers may be, it has to be more potent than the arithmetic servant can offer for some applications. In some...

Career Opportunities After Pursuing M.Tech In CSE

M.Tech in Computer Science and Engineering is a post-graduation two-year degree programme. It is an advanced degree course that aims to develop important concepts,...

Digital Transformation In Companies: Understand Impacts And Advantages

Digital transformation in companies is no longer a trend. It has become a reality that has revolutionized the way businesses operate their activities and...

How To Archive Instagram Chats

You use Instagram every day, and regardless of whether you frequently trade messages with different clients of this renowned interpersonal organization, you don't have...

Boost Your Business With 5 SEO Resources

Using SEO (Search Engine Optimization) strategies has become essential for companies to maximize their results. But it is necessary to optimize the pages to...

Best Apps For A Gaming PC

Gaming is the most important and popular form of entertainment today. Games are viral on laptops and computers. If one is not gaming, maybe...

iOS 15.5: New Apple Update Fixes Bugs And Brings Small Improvements

With iOS 15.4.1, Apple only released an update in April to close security gaps and extend battery life. The iPhone group is following up...