Whether you want to create videos for YouTube, Instagram, Facebook, Twitter, TikTok, or any other social platform to engage with your customers, there are some things you need to consider. Research shows that watching videos is one of the top reasons people use the internet. Due to this, it will be worth creating quality and engaging videos that your viewers will love.
So, before you start creating social media videos, here is everything you need to know to ensure you are creating worthy social media videos.
Identify Your Target Audience
Knowing your audience is the first crucial step in creating video content. This way, you will identify your audience’s preferences and challenges and, in the process, tailor your content based on their requirements. You can begin by writing down their marital status, age, profession, and location. Afterward, you can examine their fundamental problems, likes, dislikes, interests, and hobbies.
Regardless of the audience you wish to attend to, you should note that your video’s content must be different based on your audience. Remember to assess the social platforms your target group prefers to use.
Make the Videos Short and Sweet
When creating social media videos, it’s essential to stick to the recommended video length. The platform on which you plan to post your content determines how long your video should be. Remember that you should not shorten your video if it needs more time to explain your content.
Short and sweet videos tend to enthrall viewers, and it will if the video is less than three minutes. The good thing is that you can quickly combine videos that you have recorded separately to make them short and enjoyable.
Grab the Viewers’ Attention
Besides the video length, you should ensure your content grabs the viewers’ attention from the word go. Consider what you can include in your videos to encourage your audience to continue watching. Studies show that about 42% of people will stop watching a video if they don’t get the information they anticipate seeing.
Consider the Social Media Platform
When creating social media videos, you must tailor your content to the specific platform you wish to post on. Your video on YouTube will have a different shape and size than what you want to post on TikTok.
Accessibility is Vital
Accessibility is essential for many reasons. First, hearing and visual impairments users need to understand your content. Therefore, include descriptions and subtitles to your videos to make them easier to understand.
Second, if you have subtitles, users who might not understand the audio language will still understand the video’s content.
Use Light Professionally
The use of light differentiates a professional social media video from a beginner one. It would help if you were well-accustomed to different artificial and natural lights before choosing your light.
For example, you should know that natural and soft light gives your videos a light-hearted, casual feel. Artificial indoor lights, on the other hand, make your videos powerful and upbeat.
Examine Audio Quality
Make the audio quality clear so your prospective audience can understand, share, and like. That’s why you should use a top-quality microphone when shooting your video. Also, remember to record the videos in a noise-free environment.
The Parting Shot
Creating an attractive social media video may seem artless, but it is not. It would help if you dedicated your energy to making your content stick out from countless videos on the internet. The objective is to concentrate on all video creation aspects and channel everything towards solving your audience’s problems and making them enjoy the videos.