Want more traffic to your website? This is good because, in this article, I will show you step by step how to optimize your SEO to please Mr Google finally. And as much to tell you right away, it is not easy to please!
Some of you may have noticed, but getting links all over the place isn’t enough. If your pages aren’t technically and semantically relevant, you’re wasting your time.
As it is not always easy to navigate through all the SEO tips that we see everywhere, I have prepared an infographic that summarizes everything you need to know about the SEO optimization of your site to make you soar in the results of Google!
Structure Your Content
This is probably the best known and easiest SEO optimization. Each of your pages must be structured correctly so that Google can read and understand them:
- alt tag
- bulleted list
- bold and italics
Target The Right Keywords
To optimize your SEO, placing the right keywords in your content remains essential to obtain maximum targeted traffic. Admit, however, that it would be a shame to miss out on most of your traffic by not looking for the keywords used by your target audience.
In recent years, new algorithms like Colibri or RankBrain have clearly shown Google’s change of course. From now on, it doesn’t just analyze your keywords, it wants to understand them, and it does it better and better. Don’t miss this major change in how Google works and start thinking about the semantics of your content today.
Link Your Content
Your site’s internal mesh consists of making links between your articles to reinforce their popularity with google and thus optimize the referencing of its site. If you want to go further, you can dig around the silos and semantic cocoons. These 2 concepts can be complex to set up depending on the size of your site and the CMS you use, but the benefits are very real.
Submit External Content
For many, this is not natural, yet it is important to optimize your SEO. Don’t be afraid to make external links to authoritative articles in their field. It’s good for your SEO and your readers.
4 out of 10 visitors leave your site before they’ve even seen it if it takes more than 3 seconds to load. Isn’t it scary? Not to mention that Google also takes this factor into account and that a really slow site will have great difficulty in positioning itself.
Use a Crawler
Crawling your site will allow you to detect orphan pages, 404 errors, duplicate content…. These are all points that are harmful to your SEO.
Boost Your CTR (Click-Through Rate)
Appearing in google results is good, but it is not enough. The title and description should make you want to click on it.
The majority of web traffic now goes through mobile devices, which is why Google is increasingly taking this factor into account in its algorithms. And to go. Further, you can also switch to AMP format. This is a new format proposed by Google which greatly improves the speed of loading pages on mobile.
- Responsive Design
- AMP format
Switch to Https
Since January 2017, google indicates in its results the sites that will not be switched to https. Take care of it now.
Robot.txt and Sitemaps.xml
2 important files that are easy to put in place at the root of your site. Remember to keep your sitemap.xml file up to date.
If you are on WordPress, the Yoast SEO plugin does this very well. (it is an essential extension to optimize SEO in WordPress)
Add Share Buttons
Even if shares on social networks do not directly impact your positioning, it sends good signals to google! And anyway, it’s an additional source of traffic that shouldn’t be overlooked!
Optimize Your Urls
Your URLs should be short and descriptive. In this way, Google and your visitors will better understand the links received on your URLs.
- Use short and descriptive URLs
Content is King
Content creation involves developing quality content that will help you reach the audience and is time-taking.
Doting Word Solutions provides you with content creation services that will help in increasing brand awareness, provide information to the audience, build trust and loyalty, and boost lead and demand.
- Publish long and comprehensive articles
- Use simple vocabulary understandable by your readers (beware of jargon)
- Insert media (image, video, pdf.)
- Vary the formats of your articles (list, guide, infographic.)
- Update or delete content without any visits in the last 6 months
- Give a second youth to your old articles, which are well-positioned
SEO optimization of your pages is a bit like learning a sport; you have to practice regularly, and little by little most of these steps will become automatic. Of course, this infographic does not claim to provide all the details to optimize your pages, far from it. Each of the steps described could be the subject of a dedicated article, so it should be seen more like a checklist reminding you of all the major steps of good SEO optimization.
Also Read: 13 Useful WordPress Plugins You Should Use?