Content is king – few phrases sound triter. But consistently delivering content (content creation) that engages users is a master discipline that few companies can master. But where should the content come from in the first place – and as creatively and cost-effectively as possible? Every 60 seconds, 3.67 million videos are watched on YouTube,…
Predictive analysis refers to predicting future outcomes based on the study of historical and present data. It has several advantages for businesses, including gaining a competitive advantage, optimizing processes, finding increased opportunities for revenue growth, reducing risks, and analyzing the customer base. This process utilizes several techniques, one of which is models. Predictive analytics models…
As we regularly mention, the security of your information system must be one of your primary concerns. Significant in many respects, the year 2020 was also the year of all records in terms of cybercrime. Unfortunately, 2021 and 2022 have taken the same path. Our advisory and service missions lead us to believe that raising…
It is estimated that more than half of companies have integrated advertising material into their marketing strategy. Above all, this is a welcome development because, in the flood of available media and advertising messages, the targeted addressing of relevant target groups is extremely important. What Speaks For The Use Of Advertising Material? Two main aspects…
The great majority of people do not see it this way, but the fact of the matter is that a domain name has the potential to be a very valuable piece of property. If the target audience thinks that the name of your website sounds enticing to them, then you may have confidence in your…
According to a recent study by IFS, a third of companies in the oil and gas industry and utilities have set themselves the goal of integration and collaboration when implementing new enterprise software. Also, every third company sees problems in measuring and defining the ROI. A study commissioned by IFS shows that more than three…
The written content on your website is important. There’s no denying that. However, your imagery is just as important as the rest of your content. Whether you are creating product pages or blog content, you can’t neglect the quality of your graphics and images. Strong imagery catches the eye and keeps your website visitors engaged…
Introduction Supply chains are essential to our economy, livelihoods, and trade; however, they are relatively complex in their operations. Project management can augment these by enhancing organizational practices, accountability & boosting efficiency. Let us browse through some of the main aspects when considering how these two concepts interlink and synergize. Collectively, these are termed supply…
In a business, the commercial entity is liable to pay an input tax, i.e., Goods and Service Tax (GST) on raw items purchased for production. When they sell manufactured items in the market, their customers also pay GST on the supply price of that item. This way, the government gets the tax on the raw…
Marketing strategies require creativity, knowledge of the target market and the company, and a lot of time. Despite the efforts, the method chosen for your e-commerce does not bring the desired results. What to do when faced with marketing strategies that do not perform as they should? Abandon them? Change them hoping they will work?…
