Video marketing is a must for all modern businesses. Short, compelling videos can be displayed on social media, emails, and adverts to create a buzz for your firm and generate new customers.
Producing good quality video is not easy – even in 2D. Considering video will be your shop window and the first impression many people get of your firm; it is wise to get expert help. Without the skills to do this in house or the justification to hire a video specialist to the full-time staff, an agency is the most sensible option.
This article shows you how to go about searching for a video production agency and some tips for optimizing your videos to generate the best possible results.
Picking an agency
Once you have decided to go ahead and make some animated videos, recruiting a corporate video company to help you is the first job on your list. There are thousands of options to choose from in the US alone, so finding an agency is not the problem – but finding a good one takes a little time and research.
To do so, decide what you are looking for from your agency. Whether budget is tight and you are mainly price-driven, or whether you have a specific design style in mind, it is important to approach your search having considered some of the main things you are looking for.
Also, consider whether it is important to you that the agency is local. With Zoom or other meeting technology, this is becoming less important – but some people still value being able to chat over a coffee.
Compile some brief requirements to send to some of the best candidates you find. Including an overview of your firm and a link to your website should avoid you having to take several different agencies through your elevator pitch. It also shows the agencies you are a serious buyer and that they should be fighting to win you as a new customer. This may even get you access to an introductory offer or free proof of concept if the agency knows there are repeat projects to be carried out.
Making the process as fast as possible
By following these steps you will be able to make your hire faster, and as a result your videos will be appearing on peoples’ screens sooner! The quicker you can do this, the quicker you can start bringing in new revenues to your firm.
It may sound obvious, but try to get your video production agency hire right the first time. This will avoid you having to repeat the cycle down the road, or in wasting time with videos that do not meet your expectations. Building a productive working relationship with a long-term partner will also ensure that your agency becomes part of the furniture, and knows your business inside out. This will help them bring its character to life to potential buyers looking to understand the people behind the business as well as its commercial aspects.
Videos enable people to see what your products can do for them. Well-executed videos can bring traffic to your website, convert leads and persuade people to view more of your content. The more knowledge of your products you can distil to your video agency, the more substance they will have to work with. Having completed a comprehensive recruitment process for your video agency, you will be able to treat them as part of your team so they can add more value.
Road mapping your project
Once you are up and running, let your agency know your budget roadmap and how you envisage producing content on an ongoing basis. This will enable them to plan resources, and more importantly design an effective content schedule to map to your requirements.
Think carefully about serializing your videos. By using this approach, you will be able to take potential buyers on a journey through their pain points, and how your solutions can alleviate them. On the journey you can show your approach to solving the challenges, and the end results with the improvements in place.
Discuss this with your agency. You will also need to design some landing pages to capture visitors that click through from your videos. Instead of bringing visitors to your main website, landing pages mean you can track the performance of individual videos to optimize your placements. This is especially important with Google Ads and sponsored social posts, which you will pay for whether the buyer is a good fit for your firm or not.
