Social networks are increasingly important in promoting your company and, consequently, in sales. Consumers are increasingly aware and informed, but not only that, they increasingly get tired of being overwhelmed by rivers of advertising, both on TV and on the phone. It is, therefore, necessary to adapt to the new needs of those who can…
As we have seen in the past Digital Trends, maps are used as a visual tool to improve interaction and suggest new approaches to the market. If before the maps were used by the agent only as an element of pure navigation to organize his visits, now they are used for lead generation and have…
One of the fundamental aspects of contemporary marketing is the attention to what in English is called user experience (UX). Experience is a lived and observed fact, while by the user, we mean a person or a group of people who use an object or a service. UX optimization is the cornerstone of any marketing…
The Google Data Studio brings together data from different sources and helps to create professional reports with high expressiveness. In this way, data becomes relevant information with added value. As a result, you can share clear reports and dashboards with others or present them in meetings and make decisions based on well-founded information. Google Data…
Instagram is an image-based social network. Many individuals use it to post photos, but it also benefits companies. It may allow the promotion of a brand or products via sponsored advertisements. We invite you to discover how to learn how to use it. Instagram is one of the most used social networks, ranking ahead of…
Content is king – few phrases sound triter. But consistently delivering content (content creation) that engages users is a master discipline that few companies can master. But where should the content come from in the first place – and as creatively and cost-effectively as possible? Every 60 seconds, 3.67 million videos are watched on YouTube,…
It is estimated that more than half of companies have integrated advertising material into their marketing strategy. Above all, this is a welcome development because, in the flood of available media and advertising messages, the targeted addressing of relevant target groups is extremely important. What Speaks For The Use Of Advertising Material? Two main aspects…
The written content on your website is important. There’s no denying that. However, your imagery is just as important as the rest of your content. Whether you are creating product pages or blog content, you can’t neglect the quality of your graphics and images. Strong imagery catches the eye and keeps your website visitors engaged…
Marketing strategies require creativity, knowledge of the target market and the company, and a lot of time. Despite the efforts, the method chosen for your e-commerce does not bring the desired results. What to do when faced with marketing strategies that do not perform as they should? Abandon them? Change them hoping they will work?…
Marketing is an integral part of businesses these days. It includes everything from product development to building brand loyalty. Successful marketing strategies can completely change the sales trajectory of a company. Advertising is a part of marketing. One that is steadily growing as we move into the digital era. Where once, it was limited to…
