To get more traffic to their website which would result in sales, many business owners turn to Google AdWords but not every business achieves the desired result. Even with their page ranking well on the search page, their website does not receive the desired traffic and those that do check the website, end up not…
The majority of companies in Europe see the lack of skills for digital transformation as the most significant challenge. As a new study by Skillsoft shows, half of the companies surveyed want to invest more in employee training. As a new study by Skillsoft shows, companies across Europe face the great challenge of equipping their…
Video marketing is a must for all modern businesses. Short, compelling videos can be displayed on social media, emails, and adverts to create a buzz for your firm and generate new customers. Producing good quality video is not easy – even in 2D. Considering video will be your shop window and the first impression many…
The internet has brought about a lot of opportunities for businesses across the world. Even before the outbreak of the coronavirus pandemic, online shopping had already taken root. What the pandemic did was accelerate the industry and make it more popular than ever before. There’s a lot to gain when it comes to e-commerce, and…
The sales funnel, also known as the sales funnel, is one of the many digital marketing strategies. Its purpose is to convert a visitor into a prospect or customer. The steps for creating a sales funnel are almost similar, regardless of the platform used. What are a sales funnel? The sales funnel brings together the…
If you’ve already put so much time and investment into building a great website, but the traffic is so low or zero. You may need to improve your SEO skills. However, there can be several reasons that your site is not showing up on Google. Here are the explanations and solutions. How to check if…
Want more traffic to your website? This is good because, in this article, I will show you step by step how to optimize your SEO to please Mr Google finally. And as much to tell you right away, it is not easy to please! Some of you may have noticed, but getting links all over…
Brand awareness explains how well your target audience is familiar with your product. Greater brand awareness means more people know about your logo, product, and your tagline. Having excellent market exposure means becoming an eponym for that product. For example, when you purchase a soft drink, do you ask for cola or a Coke? When…
Pixel tracking (or tracking pixel) is a digital marketing tool that allows the sender to find out when and if the email has been opened using a single-pixel image hidden in an email. That’s why it could be a risk to our online privacy. Businesses can track an email when and where it was opened….
Inclusive, innovative, eco-friendly, distinctive. These are just some definitions of the web design trends of 2021. Find out what makes a site engaging for visitors and qualitatively valid for search engines. Wondering what the 2021 web design trends are? The question is relevant if you have a website or are planning to build a new…
