One of the fundamental aspects of contemporary marketing is the attention to what in English is called user experience (UX). Experience is a lived and observed fact, while by the user, we mean a person or a group of people who use an object or a service. UX optimization is the cornerstone of any marketing…
Instagram is an image-based social network. Many individuals use it to post photos, but it also benefits companies. It may allow the promotion of a brand or products via sponsored advertisements. We invite you to discover how to learn how to use it. Instagram is one of the most used social networks, ranking ahead of…
Content is king – few phrases sound triter. But consistently delivering content (content creation) that engages users is a master discipline that few companies can master. But where should the content come from in the first place – and as creatively and cost-effectively as possible? Every 60 seconds, 3.67 million videos are watched on YouTube,…
It is estimated that more than half of companies have integrated advertising material into their marketing strategy. Above all, this is a welcome development because, in the flood of available media and advertising messages, the targeted addressing of relevant target groups is extremely important. What Speaks For The Use Of Advertising Material? Two main aspects…
The written content on your website is important. There’s no denying that. However, your imagery is just as important as the rest of your content. Whether you are creating product pages or blog content, you can’t neglect the quality of your graphics and images. Strong imagery catches the eye and keeps your website visitors engaged…
Marketing strategies require creativity, knowledge of the target market and the company, and a lot of time. Despite the efforts, the method chosen for your e-commerce does not bring the desired results. What to do when faced with marketing strategies that do not perform as they should? Abandon them? Change them hoping they will work?…
Marketing is an integral part of businesses these days. It includes everything from product development to building brand loyalty. Successful marketing strategies can completely change the sales trajectory of a company. Advertising is a part of marketing. One that is steadily growing as we move into the digital era. Where once, it was limited to…
Whether you want to create videos for YouTube, Instagram, Facebook, Twitter, TikTok, or any other social platform to engage with your customers, there are some things you need to consider. Research shows that watching videos is one of the top reasons people use the internet. Due to this, it will be worth creating quality and…
Choosing the right domain name is essential for any business. You want something that is easy for people to remember, that shows off your company’s unique brand, and that will keep customers coming back. Finding the right domain name often takes time but these tips will help you to choose the right one for your…
Whether you are a sole proprietor, a small company, or a large corporation: Having your website is a must. Since professional creation is often costly, many companies create their websites. The IONOS website builder promises help, with which a website can be completed in a short time. We tested the website builder. What Is The…
