In the most popular “professional” social network, getting noticed is the essential requirement to increase one’s visibility: to verify the strategy’s effectiveness, various “analytics” tools can be used. Let’s see what they are and how to interpret the data made available. LinkedIn is much more than a simple platform to find work or a social…
Social networks for companies and their control have become essential today. All structures (or almost) have a Facebook page and a Twitter account, at least. However, it is not so obvious how to go about developing an effective social media strategy. Creating an interactive, unifying and effective publication does not necessarily go without saying. If…
Instagram has seen some big changes and developments over the course of this year and will see more of them in the months to come. These changes are potentially huge for businesses. So keeping up to date with what’s new is the best way to optimize your results. Here is for you, an anthology of…
The (SEO) on Pinterest does exist, as YouTube SEO. If we are used to using the term SEO in the context of SEO optimization on search engines like Google and its alternatives, SEO techniques are also adaptable to social networks with a powerful search engine, of which Pinterest and YouTube are part. Here are 10…
Despite the fact that this year is the 10th anniversary of the quintessential photo-sharing app, Instagram still doesn’t have an app designed for the iPad. It would seem logical to think about having an expanded version of the popular social network on our tablets with iPadOS, but from what we have seen to date this…
WhatsApp has become the messaging application par excellence, you probably do not know anyone right now who has a smartphone and does not have WhatsApp installed. However, the fact that it is the most used app does not mean that it is the best, in addition, WhatsApp usually has dropped every so often, so, for…
