Using SEO (Search Engine Optimization) strategies has become essential for companies to maximize their results. But it is necessary to optimize the pages to generate better positioning on the internet. To better rank in search engines, we will share five free SEO resources that will help you improve your understanding of optimization and some tools…
Guide to developing a communication plan from positioning to monitoring Every entrepreneur knows this. Goals, deadlines and numbers must always be kept under control to grow a business. Corporate communication included. For both internal and external communication, the premises are the same: a strategy is needed that takes into account objectives, positioning, budget, and audience….
A storyboard is a useful tool that helps people organize and plan the various stages of events in a story. You can use it to break a story into a set of steps that are then arranged to communicate the story you have in mind. This makes a storyboard the perfect tool for showing the…
Are you wondering why investing in Facebook and Instagram Ads? In practice, almost 60% of people have an account on the social network. The time people spend connected is also constantly increasing. Instagram is no exception. Its expansion is even more limited, but its popularity is growing more and more. As you can guess, Facebook…
A chain letter on WhatsApp is at present disrupting numerous clients. Have the protection settings indeed been furtively different? A networking letter is right now coursing again on WhatsApp, which is causing vulnerability among multiple clients. Purportedly, the engineers furtively acquainted a significant change with Messenger with another update. We stop for a minute the…
We recently looked at customer retention management in email marketing. From there, the step toward customer development with email marketing is not far and only logical. Companies generate 5 times more sales with regular customers than with new customers. It is all the more important to bind existing customers to your own company and develop…
Data-driven marketing is currently on everyone’s lips. It sounds too good to be true: data can improve and simplify marketing decisions. Many companies already collect a lot of data, but the wheat is separated from the chaff when this data is used in a targeted manner. Today we take a look at the application fields…
It was back in 2016 when, for the first time, internet traffic from smartphones exceeded that from computers. At the time, it turned out to be unexpected news. Think that in 2010 mobile traffic was around a paltry 4% of global traffic. Today this is no longer news. Most of the internet traffic passes from…
That’s what we call user orientation. Even before he took over Twitter, Elon Musk asked his community what changes they wanted for the “overhaul” of the platform. The purchase of the network by the Tesla boss will change things for the 338.6 million users. But companies that actively use Twitter as an advertising channel should…
Every business would love to crack the digital marketing code. They dream of making it big, even on just one platform, because solving the enigma that surrounds this very modern playing field could be daunting. Many businesses would try to do it on their own, others succeed, but many fail despite rigorous efforts. The thing…
